Senior Digital Manager Marketing – Topps Blockchain

at Fanatics
Published August 5, 2022
Location New York, NY
Category Default  
Job Type Full-time  

Description

About the Team

Fanatics Collectibles is a new company working at the intersection of collectibles and technology. Backed by some of the best investors, sports properties and operators in the world, we are integrating with Fanatics' global digital sports platform - which includes 900 sports relationships and more than 81 million reachable fans - to reimagine the collectibles business for the 21st century.

About the Team

Fanatics Collectibles is a new company working at the intersection of collectibles and technology. Backed by some of the best investors, sports properties and operators in the world, we are integrating with Fanatics' global digital sports platform - which includes 900 sports relationships and more than 81 million reachable fans - to reimagine the collectibles business for the 21st century.

The Topps Company, Inc. is a creator and marketer of sports, entertainment, and recreational products, headquartered in New York, NY, striving to foster an enduring connection between fans and their sport heroes. Its product portfolio includes football, baseball, basketball, ice hockey, soccer, and other sports and non-sports trading cards, jerseys, hats, balls, bats, and photos.

We are on a mission to dramatically lift the quality of our apps, modernize the Topps brand, and continue innovating in the rapidly growing NFT space. We are looking for people with the passion, talent and focus to continue creating the highest quality mobile apps and NFT digital collections showcasing sports and entertainment properties such as MLB, NHL, MLS, Bundesliga, UEFA, WWE, Star Wars, Marvel, Disney and more.

Join our dynamic & entrepreneurial team and be a driving force as we transform one of the most storied consumer products brands into the world leader of digital collectibles.

Why you will love it here:

Work with the world's top sports and entertainment properties

Work with a passionate, confident, and humble team

Independence and lack of bureaucracy that clears the way for you to do your best work

Competitive compensation & benefits. We build great teams and take care of them.

Role:

Topps Digital Sports & Entertainment is looking for a Blockchain Marketing Manager who has a passion for digital, experiential and influencer marketing in the blockchain and crypto space. A proactive and effective problem-solver who prides themselves on their strong project management skills and ability to manage multi-channel marketing campaigns.

This position would report to the Director of Marketing while also working closely with the Topps Blockchain team to coordinate promotions, marketing. and PR associated with existing and future NFT content releases.

Responsibilities

    • Coordinate and roll-out marketing campaigns to generate consumer interest in Topps NFT releases and drive content sales
    • Vet advertising partners and influencers to create an active roster of marketing partners to activate with for relevant NFT content releases and announcements
    • Marketing lead on collaborative licensor/partner programs for NFT releases
    • Co-funded ad campaigns
    • Global Topps business unit support/amplification
    • Manage the creation and approval of marketing graphical assets
    • Liaison between blockchain team and Topps Digital marketing team to inform and project manage NFT related marketing efforts and how they coincide with overall group's marketing efforts
    • Work with PR agency on record to coordinate media outreach efforts
    • Submit marketing assets into approval portals and provide feedback as needed
    • Collaborate with NFT product teams and Community Manager to create original content, storyboards, video ads
    • Contribute and execute over-arching marketing strategies for Topps Digital S&E

Qualifications

    • 4+ years previous Digital Marketing experience is required
    • Previous crypto, blockchain, fintech or defi work experience is recommended
    • Launching ad campaigns, influencer content, player activations
    • Experience with various self-serve ad platforms
    • (Facebook, Google AdWords, Twitter, etc.)
    • Experience coordinating and executing global multi-channel marketing campaigns
    • Vetting and negotiating ad campaigns with publishers, ad networks, etc.
    • Experience vetting and coordinating high-impact influencer campaigns
    • Developing a roster of Topps influencers to support major news and releases
    • Experience working with licensors and partners on collaborative marketing programs
    • Coordinating campaigns, providing creative, relaying release information, etc.
    • Experience coordinating and managing experiential events and activations
    • Strong Adobe Photoshop skills - video editing a plus
    • Passion and knowledge of trends and current events as they relate to major sports & entertainment properties
    • Strong pulse on the crypto/blockchain industry and understanding of target audiences
    • Strong ad copy and website copyediting skills and experience
    • Familiarity with digital marketing key performance indicators and attribution
    • Generating tracking links, navigating Google Analytics, campaign reporting metrics

Fanatics is building the leading global digital sports platform to ignite and harness the passions of fans, and maximize the presence and reach for hundreds of partners globally. Leveraging these long-standing partnerships, a database of more than 80 million global consumers and a trusted, recognizable brand name, Fanatics is expanding beyond its position as the global leader for licensed sports merchandise to now becoming a next-gen digital sports platform, featuring an array of offerings across the sports ecosystem.

The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today's 24/7 mobile-first economy; Candy Digital, a digital collectibles company that is partnering with prominent sports properties, including MLB and MLBPA, to build an official NFT ecosystem; Fanatics Collectibles, a transformative company that is building a new model for the hobby and giving collectors an end-to-end collectibles experience; and Fanatics Betting & Gaming, a mobile betting, gaming and retail sportsbook platform. Additional ventures that will build out Fanatics' footprint across the broader digital sports landscape will be rolled out soon. Fanatics' partners include all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA) and hundreds of collegiate and professional teams, which include several of the biggest global soccer clubs.

As a market leader with more than 8,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

At Fanatics, we're a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.

Ensure your Fanatics job offer is legitimate and don't fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an [Click Here to Email Your Resumé] or [Click Here to Email Your Resumé] email address. For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics' fair labor practices.

NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

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