PR Coordinator – Blockchain & Creators Division

at Chapter 2
Published March 14, 2023
Location Los Angeles, CA
Category Default  
Job Type Full-time  


A leading global communications firm with teams in NY and LA, Chapter 2 is hiring in the Blockchain & Creators Division for a PR Coordinator. This is a full-time role that will report directly to our Blockchain & Creators Division’s Lead. The role is a hybrid of remote with regular presence in our office (Los Angeles).

This is an entry-level position; the ideal candidate has PR internship experience (in any field) and must have a foundational knowledge of NFTs, blockchain technology, and the Web3 landscape, including key topics, companies and organizations, and an awareness of top cultural, tech, fashion & style, art & design, business publications and editorial contacts.

Across all divisions, our PR Coordinators assist our client’s day-to-day public relations efforts, including pitching, and have developed strong relationships with both media and clients. This role will support the division team on client campaigns, initiatives, and activities. Your role requires you to be highly organized to assist our account managers multiple accounts/projects. We expect passionate and proactive work on your campaigns with excellent writing, developing editing skills, strategic approaches, and your best communication internally and externally. Be able to adapt your strong creative thinking skills and ability to thrive in a fast-paced environment in working with a diverse group of team members and clients.

Chapter 2 has offices in New York and Los Angeles, with a track record and client roster that includes working with thought leaders and innovators across blockchain & creators, fashion, cannabis, contemporary art, sustainability, and social impact. Our clients have always represented a new wave of talent who are changing and challenging their industries, and our focus is to be there as their partner, growth driver, and support system through every stage.


  • Assist account leads with a focus on writing: pitch development, release drafting, and presentation creation, as well as the creation and organization of client PR assets, EPKs, bios
  • Support team on all client onboarding meetings and audit sessions
  • Assist with needed research and create talking points and key messages; thorough research and fact-checking assistance for client and press needs
  • Proactively create interview prep documents and prepare overviews and industry-relevant stories for clients
  • Continual research and updating on current event timelines, pitch calendars, media lists, and industry contacts (knowledge of Muck Rack a plus but not needed)
  • Updating Media Lists
  • ○ Adding contacts sent from team to lists
  • ○ Researching new contacts
  • ○ Using MuckRack contact system
  • ○ Transferring mastheads into lists
  • Assist account lead in coordinating new drops, mints, and events in the metaverse and IRL; detailed management and accounting during the minting of new drops and collaborations
  • Constantly monitor media for client coverage and oversee press clippings and deliver to clients in a timely manner
  • Execute events and liaise with client for key press/industry opportunities; Work with team to assist with events and on-site support; work with Lead to coordinate RSVP system and management of guest lists for events
  • Oversee compilation of all PR reports and ensures delivery to the client on time; edit and review all reports before sending them to the supervisor to then be signed off by Account Leads
  • Oversee work and all deliveries from the Blockchain & Creators virtual assistant to ensure tasks are completed on time and correctly
  • Work closely with agency co-founders on assisting on new business developments with the creation of proposals for new and future clients


  • Assist with general company-wide and office administrative responsibilities shared with colleagues
  • Make monthly and weekly templates for virtual assistant, QA, to complete reports; double check all report before sending to supervisor to then be signed off by Account Leads
  • Perform daily press/VIP sweeps for all clients and add all coverage into appropriate Slack channels
  • Work with QA support staff to ensure timely and correctly clipped coverage
  • Continual research and updating on current event calendars, media lists, and industry contacts
  • Work with team to research and develop materials, briefings, on-site support, and assist with events
  • Partner with JAEs for management of social media channels

Compensation is competitive and commensurate with experience. All full-time employees are offered a robust benefits package, (including Health, Dental, and Vision Insurance and 401k program).

If you believe you qualify for the position, please send us your resume and cover letter to [Click Here to Email Your Resumé] with “BLOCKCHAIN - PR COORDINATOR” in the subject line.