Marketing Specialist

at Kforce Technology
Location Emeryville, CA
Date Posted October 8, 2020
Category Default
Job Type Full-time
Contractor

Description

RESPONSIBILITIES:

Kforce has a client that is seeking a Marketing Specialist in Emeryville, CA.

Responsibilities:

  • Develop Marketing Strategy for an emerging technology topics (e.g., AI, APIs, Blockchain, data platforms, etc) including target audience personas, key messaging, competitive landscape/differentiations, business goals
  • Build Marketing Plan to increase brand awareness and reputation, demand generation, and sales enablement
  • Execute on marketing plan spearheading tactics such as PR, digital advertising, website updates, analyst engagement, speaking engagement submissions/presentations, editorial calendar/content development, campaign development/oversight, digital content creation, social media, lead generation, event booth messaging/sales tools, sales education/presentations
  • Serve as central point of contact across digital marketing, content and creative, website, external communications and analyst relations
  • Work with key stakeholders across our Product, Technology, Marketing, Sales and Legal teams
  • Orchestrate the efforts of cross-functional teams to execute on Marketing Plan to ensure all stakeholders are updated and aligned