Head of Product Marketing

at ExecuNet
Location San Francisco, CA
Date Posted February 10, 2021
Category Default
Job Type Full-time


All roles with Company Labs are globally remote based. We encourage you to apply regardless of your location.

In this Technical Product Marketing role, you will oversee the successful launch and continued marketing of Company’s suite of industry-leading products. You will work across the entire product lifecycle from driving launch efforts to furthering the adoption of key blockchain technology. This is a career-defining opportunity to help produce and market a revolutionary technology. We are a fully distributed team and have the tools and benefits to support you in your remote work environment.

Your Impact

  • • Lead go-to-market strategy and execute product launches by partnering with the product, sales, and integration teams; help bring a product from idea to launch, including crafting product positioning and messaging to the execution of launch details
  • • Create high-quality technical content such as demos, webinars, presentations, case studies, web content, blog posts, and other assets designed to convey the value of Company to new users, and keep existing users engaged and growing
  • • Engage in customer research and complete competitive intelligence reports that can be used to drive the perfect messaging
  • • Develop deep technical knowledge about our products and capabilities, our competitors' products and services, and the competitive landscape in general
  • • Shape the product development roadmap by conducting customer research, telling a compelling product story, and quarterbacking the go-to-market process
  • • Partner with product management to distill key functionality and benefits into core product marketing messages, and create technical narratives that differentiate Company
  • • Be the subject market expert on our market and personas to ensure our messaging resonates with users and prospects


  • • 3+ years of experience launching products for fast-paced tech companies, ideally in product marketing, sales engineering or technical evangelism roles
  • • B.S. in computer science, engineering or an equivalent technical field (preferred)
  • • Expertise in product messaging and positioning, competitive strategy, growth enablement, content development, research and evangelism
  • • Demonstrated experience in developing technical marketing content, sales enablement training and tools, and competitive intelligence assets
  • • Combination of technical acumen coupled with the ability to communicate the technical elements in a simple, effective manner; ability to translate complex technical concepts and technologies into strategic business and customer-centric value propositions
  • • Strong affinity for developers, with a deep understanding of the landscape of tools and technologies developers use to bring products to market
  • • Self-starter who truly enjoys working in a fast-paced, innovative software start-up environment where change is constant
  • • Strong organizational skills to manage multiple projects with tight deadlines effectively
  • • Solid understanding of the blockchain industry and a passion for the technology to change the world
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