Head of Growth Marketing

at ExecuNet
Location Miami, FL
Date Posted October 16, 2021
Category Default
Job Type Full-time


About this Role

As the Head of Growth for Mini Royale: Nations, you will be responsible for shaping and implementing a crypto-native growth marketing strategy to grow our player community (both crypto and non-crypto) and deepen their engagement in the Mini Royale universe. While running typical paid acquisition and PR campaigns is fine, you should think outside the box and implement growth strategies that capitalize on the intrinsic growth strategies that the blockchain gives us (e.g. retroactive Token airdrops, NFT drops, etc.). On top of managing your own team, you will also collaborate with other teams regularly including Product, Community, and Art. 


  • Think strategically from a crypto-native perspective to pitch and implement new growth strategies, managing user acquisition, retention, and funnel optimization
  • Brainstorm and execute viral growth strategies and referral programs, utilizing analytics to make data-informed decisions on when and how to iterate
  • Design brand strategy and messaging across all social and PR channels to drive awareness of Mini Royale: Nations and other Company games
  • Work closely with Company management team in designing an effective PR strategy and assist in managing those press and media channel relationships
  • Collaborate with Production and Product teams to develop a roadmap of growth projects that are tied to clear goals and KPI’s
  • Develop a deep understanding of different player segments: their problems, their needs, their desires, and translate all of this into exceptional player experiences.
  • Stay up-to-date on the blockchain gaming ecosystem and the efficacy of different growth strategies employed by different blockchain gaming studios.
  • Work hard and lead by example.


  • 5+ years of experience in PR or growth marketing
  • Must be passionate about games and the interaction of blockchain and gaming
  • Great interpersonal, relationship management, and communication skills
  • Deep understanding of the variety of growth strategies employed by free-to-play gaming companies, crypto companies, and blockchain gaming companies
  • Excellent written, verbal and interpersonal communication skills; fluent in English
  • Love for games 

Desired Skills

  • Experience in PR and public relations
  • Experience working in gaming or crypto growth marketing
  • Experience working with gaming or crypto influencers