Director of Marketing- Crypto

at Michael Page
Location San Francisco, CA
Date Posted February 5, 2021
Category Default
Job Type Full-time

Description

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

Summary

This is an exciting opporunity to join a successful crypto start up as one of their first marketing leaders. This will be a remote role.

Client Details

Our client is a series C crypto company.

Description

  • Create, expand, and execute data-driven GTM strategies

  • Build and execute revenue driving campaigns, and provide on-going reporting on campaigns and revenue impact to stakeholders

  • Be the voice of the customer and trusted advisor as to how current and future customer needs and desires advise product messaging, brand differentiation, marketing content, and external comms

  • Execute multiple aspects of product marketing; from branding and positioning to targeted outreach and strategy, education and engagement campaigns, events and communication
  • Work cross-functionally with product, design, brand, communications, support, etc. to build pipeline, push forward ongoing sales, and launch new products
  • Think big about the future of crypto and how you can bring institutions into the cryptoeconomy more quickly

Profile

  • 6+ years marketing experience in crypto, blockchain, payments, and/or fintech
  • Strong written and verbal communicator
  • Experience working in a startup environment and desire to work on a quick, scrappy team
  • Outstanding prioritization and project management skills
  • Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention

Job Offer

Competitive compensation package.