Digital Marketing Manager – Blockchain Creative Labs

at Fox Corporation
Published August 5, 2022
Location Los Angeles, CA
Category Default  
Job Type Full-time  

Description

OVERVIEW OF THE COMPANY
Blockchain Creative Labs

Blockchain Creative Labs (BCL) is a Fox Entertainment Web3 media company that enables creators, IP owners, and their passionate communities to build tokenized digital economies around their own content and brand ecosystems. Under the FOX banner, we produce and distribute content through some of the world's leading and most valued brands, including the Fox Network, FOX Sports, FOX News, and the FOX Television Stations. We empower a diverse range of creators to imagine and develop culturally significant content while building an organization that thrives on creative ideas, operational expertise, and strategic thinking. Fox has always been responsible for some of the most exciting and disruptive content in popular entertainment and has demonstrated that spirit of innovation once again by moving into the blockchain and Non-fungible Token (NFT) space, working with Bento Box Entertainment, the animation studio behind Bob's Burgers and The Great North, to launch Blockchain Creative Labs, a business and creative unit to provide content creators, IP owners, and advertising partners end-to-end blockchain computer ecosystem solutions to build, launch, manage and sell Non-Fungible Token content and experiences, and fungible tokens, as well as digital goods and assets.

JOB DESCRIPTION

FOX Entertainment Blockchain Creative Labs (BCL) is looking for a Digital Marketing Manager. The Digital Marketing Manager is responsible for overseeing and supporting the marketing team in paid and organic social strategies, marketing programs, experiential events and partnerships. You will report to the VP of Marketing and will support cross-departmental efforts to position Blockchain Creative Labs and its clients as a thought-leader in the Web3, Blockchain, NFT realms but also supports the business objectives of the organization.

Blockchain Creative Labs (BCL) is a Fox Entertainment Web3 media company that enables creators, IP owners, and their passionate communities to build tokenized digital economies around their own content and brand ecosystems. Under the FOX banner, we produce and distribute content through some of the world's leading and most valued brands, including the Fox Network, FOX Sports, FOX News, and the FOX Television Stations. We empower a diverse range of creators to imagine and develop culturally significant content while building an organization that thrives on creative ideas, operational expertise, and strategic thinking. Fox has always been responsible for some of the most exciting and disruptive content in popular entertainment and has demonstrated that spirit of innovation once again by moving into the blockchain and Non-fungible Token (NFT) space, working with Bento Box Entertainment, the animation studio behind Bob's Burgers and The Great North, to launch Blockchain Creative Labs, a business and creative unit to provide content creators, IP owners, and advertising partners end-to-end blockchain computer ecosystem solutions to build, launch, manage and sell Non-Fungible Token content and experiences, and fungible tokens, as well as digital goods and assets.

A SNAPSHOT OF YOUR RESPONSIBILITIES

Growth Channels

  • Design and implement content for organic/paid social media and email strategies in support of brand and business goals, driving awareness, and engagement
  • Assist in overseeing and managing content for Blockchain Creative Labs and client accounts to build community engagement
  • Partner with design team and agencies to conceptualize and produce supplemental dynamic visual content, as well as oversee asset creation and delivery for channels
  • Partner with key cross-functional teams to ensure seamless execution of content strategies and activations
  • Lead innovate social and digital programming for evergreen and seasonal campaigns to excite, engage and inspire audiences while building an interactive relationship between Blockchain Creative Labs and the community
  • Analyze social data, insights and best practices to ensure best-in-class strategy, and tweak as needed

Paid Ads

  • Create best in class, integrated paid social plans that support overall business and marketing KPIs
  • Manage day-to-day campaigns ensuring that targeting, budget spend, and campaign execution recommendations are in-line with brand strategy, KPIs, and target audiences
  • Proactively collaborate with internal creative & external agencies to ensure content development & production is optimized against media strategy and channel best practices, and that all creative assets are briefed and delivered to media agency according to spec and on time
  • Continually tweak and optimize campaign creative, copy and audiences to ensure campaigns do not create fatigue and are reaching the most efficient audiences. Utilize testing in order to drive highest performing results.
  • Advise and strategize on any external digital campaigns in partnership with internal team members

CRM

  • Launch and track campaigns through Hubspot
  • Monitor incoming leads and launch campaigns to get them to take the next best action
  • Support incoming customer service requests
  • Support surveys and product optimization campaigns

Events and Partnerships

  • Partner with manager on special projects to elevate brand positioning
  • Lead development on brand-focused events and support marketing team on promotion
  • Support and deliver brand partnerships

Reporting

  • Compile monthly reports to track digital growth

WHAT YOU WILL NEED

  • Bachelor's degree in business, marketing, or related field
  • 5+ years of related job experience
  • Hands on experience with the Google Suite of Solutions (AdWords, Display Network, Google Tag Manager, Google Analytics etc), Facebook Business Manager, Hubspot
  • Comfortable designing and executing digital and social media campaigns
  • Problem solver that is able to multitask effectively, delivering assignments on time with consistent quality
  • Well organized, self-motivated and works well within a team dynamic
  • Enjoys working in a fast-paced environment
  • Passion for a start-up environment and a strong belief that quickly testing, failing, and optimizing can lead to amazing results
  • Exceptional verbal and written communication skills and an eye for details

NICE TO HAVE BUT NOT A DEALBREAKER

  • Prior start-up or agency experience is a bonus

#bcl

Learn more about Fox Tech at tech.fox.com
#foxtech

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen. That means reflecting the diversity of the world around us is critical to our company's success. We ensure that our viewers, communities and employees feel heard, represented, and celebrated both on screen and off.

Click here to learn more about the diverse communities of people behind our brands.

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